What we stand for
EMPOWERING BEAUTY
Embrace inner strength and radiate confidence with our empowering beauty collection. Each product is thoughtfully created to enhance your natural features, empowering you to embrace your unique beauty and inspire others around you.
ARTISTIC EXPRESSION
Unleash your creative spirit and express your unique identity with our art-inspired makeup line. Dive into a world of colors, textures, and limitless possibilities as you transform your face into a living canvas. Let your inner artist flourish and make a statement with every stroke.
TIMELESS ELEGANCE
Step into a world of timeless elegance where beauty transcends fleeting trends. Our meticulously crafted cosmetics embody sophistication and grace, empowering you to exude an enduring allure that stands the test of time.
Who & what
K7L is the culmination of a decade of meticulous market research and observation into a demographic that has had an intimate relationship with beauty throughout history, a relationship which is constantly evolving.
Beauty, in its rawest form, is not a case of style over substance, but rather a case of substance as style. Like food or fashion or artistry, it is graded by the quality of its ingredients and the confidence of its carrier. It is the substance of a creation which separates luxury from its imitations. With that in mind, we created a line of cosmetics whose quality of texture and effect spoke louder than its style, whose substance was its style.
Our focus was on formulating a line of products that would stand up to the highest standards of professional makeup artists. We offer our end-consumers admission into the gates of A-list luxury.
Committing to minimalist branding, our concentration is on the functionality of our products, not the fabulousness of packaging. We chased audacious hues, richly pigmented color, smooth application, intensity and durability, until we found ourselves with a comprehensive range of products to suit every woman, on every occasion.